⚠ Only 3 spots remaining for new clients this month — Applications close when full
D.A.D. Strong Coaching Program

You Win At Everything Except This.

You've built a career. You're raising a family. You've proven you can do hard things.

But your health? That's the one area you can't seem to crack—and your kids are watching.

It's time to change that. For good.

93lbs
Founder's Own Loss
35–50
Avg. lbs lost in 6 mo.
70lbs
Record transformation
100%
1-on-1 individualized
The Hard Truth

WHAT HAPPENS IF YOU DON'T ACT NOW?

The internal voice doesn't go away. The shame doesn't quiet itself. And every year that passes, the gap between the dad you are and the dad you want to be gets wider.

  • 😔
    "I know better, but I can't seem to do it."That feeling of being stuck keeps compounding into deeper shame.
  • 😤
    "I've succeeded before but can't maintain it."Another program. Another restart. Another year of the same cycle.
  • 😰
    "My kids are watching me fail at this."They see everything. The inconsistency. The excuses. The inaction.
  • 😞
    "I'm not showing up as my best self."At work. At home. In the mirror. The person you know you can be keeps waiting.
"The modern dad has become too soft. Your kids deserve a leader—not a cautionary tale."

The longer you wait, the more you normalize this version of yourself. The more your children learn that health is negotiable. That excuses are acceptable.

Successful people who never address this get older, slower, and more limited—and spend the rest of their lives wishing they'd acted sooner.


I'm Ready to Change That →
The Honest Comparison

WHY STANDARD FITNESS SOLUTIONS FAIL YOU

The industry is designed for people who don't have your life. Here's what that actually costs you—and what's different here.

Standard Programs & Apps
D.A.D. Strong / Gym R.A.T.
Generic plans built for the average person—not your schedule, body, or life
100% individualized—built around your schedule, body mechanics, and preferences
Focus on short-term results that evaporate the moment life gets busy
Identity-level transformation—you won't just lose weight, you'll become someone who maintains it
Tell you what to do—never teach you WHY, so you're always dependent
Teach you the what, WHY, and how so you never need to hire someone again
Sell you motivation—real change requires identity shift, not hype
Tracking-based awareness—because change requires clarity, not motivation
Ignore your shame, frustration, and the emotional reality of your situation
Accountability from someone who has lived this exact transformation (93 lbs lost)
Eliminate food groups, restrict everything, leave you rebounding
You keep what you love—we build systems with guardrails, not deprivation
No accountability. No relationship. Just another app on your phone
Personal 1-on-1 coaching that builds genuine relationship and trust
Zero focus on why you can't maintain—only on the initial loss
We solve the maintenance problem—not just the weight loss problem

*Based on patterns clients consistently report before finding Gym R.A.T. Coaching.

🔍 Radical Transparency: What This Will Cost & Require

The investment: $299/month with a 3-month initial commitment — $897 total for your first phase. Not the cheapest. The most individualized, relationship-driven option built specifically for someone like you? Yes.

What you must bring: You will be required to track your nutrition and habits. Non-negotiable—not because we say so, but because tracking is the only path to the awareness that creates lasting change. If you're unwilling to do this, we are not the right fit for each other.

The hard truth: This will take real work. Anyone who promises transformation without telling you that is lying. What we can promise: the work will be purposeful, individualized, and guided by a coach who takes personal ownership of your results.

The 3-Step Path

A SIMPLE PLAN TO BECOME D.A.D. STRONG

You don't need another complicated system. You need a clear path and a coach who gives a damn whether you succeed.

01
STEP ONE

Apply & Get Honest

No pressure, no sales games. Just an honest conversation about where you are, what you want, and what it's actually going to take.

  • Complete the application
  • Receive a direct, honest assessment
  • Confirm this is the right fit
  • No commitment until you're sure
02
STEP TWO

Build Awareness

Your first 30 days are about seeing clearly. We build a tracking system around your life and identify exactly where you're falling short.

  • Individualized nutrition & training plan
  • Habit tracking system built for you
  • Weekly 1-on-1 accountability
  • Early results begin to show
03
STEP THREE

Transform Your Identity

This is where most programs fail you. We go deeper—into values, standards, and who you are becoming. Results that stick for life.

  • Values & identity integration
  • Mindset and self-talk transformation
  • Maintenance systems built to last
  • Become the example your kids need
What To Expect At Each Stage
30 Days

Full Awareness — Early Wins

Habit gaps identified, tracking running, early physical and mental changes underway. You feel clear and excited for the first time in a long time.

90 Days

Habits Automatic — Identity Shifting

Significant body composition changes visible. Mindset and self-talk dramatically different. Your values are starting to feel like yours—not a program's.

6 Months

35–50 lbs Lost (Avg) — Systems Built for Life

Sustainable systems established. Deep understanding of the what, why, and how. Capability to maintain independently. You are a different man.

Real Results. Real People.

WHAT CLIENTS SAY AFTER DOING THE WORK

"Theron and Gym R.A.T. Coaching truly care about the individual and achieving life-changing, life-lasting results. I would make the choice to work with them all over again."

JM
Jason M.
Business Owner & Father of 2
▲ 47 lbs in 5 months

"Working with Theron was one of the best decisions I ever made. I've never met someone who cares more about my success. He does everything in his power to make sure you have what you need."

DK
David K.
Sales Executive & Father of 3
▲ 52 lbs in 6 months

"I couldn't picture what life would look like without Gym R.A.T. Coaching. If I had to choose again, I'd do it in a heartbeat. This wasn't just a program—it changed who I am."

RC
Robert C.
Operations Director & Father of 4
▲ 70 lbs in 10 months
93lbs
Founder's personal loss — maintained
35–50
Average lbs lost per 6-month client
70lbs
Record client transformation (10 months)
100%
1-on-1 personalized — no templates
Radical Honesty

THIS IS NOT FOR EVERYONE

We'd rather lose your business than waste your time. If any of these describe you, this program is not the right fit—and we respect you too much to pretend otherwise.

People unwilling to track nutrition and habits
Anyone looking for a shortcut or quick fix
Those who won't accept personal responsibility
Anyone who blames circumstances over choices
People unwilling to change habits and self-image
Those not ready to prioritize their health right now
The Investment

THE PYRAMID OF SUCCESS
COACHING PROGRAM

D.A.D. Strong Coaching Program

Gym R.A.T.'s Signature 1-on-1 Online Coaching

$299 /month

3-month initial commitment — then month-to-month

  • Fully individualized nutrition plan built around your lifestyle
  • Customized training program — efficient 45–60 minute workouts
  • Habit & tracking system to create lasting awareness
  • Weekly 1-on-1 accountability check-ins with your coach
  • On-demand support between sessions
  • Values, standards & identity transformation framework
  • Education on the what, why, and how — so you never need this again
  • Maintenance systems built for life — not just the program
START YOUR APPLICATION →

Our Commitment to You

If you fail, we failed you—and we fix it. Extreme ownership runs both directions. Your coach doesn't win unless you win. This isn't a product you buy—it's a partnership you enter.

Is This the Last Time?

Most programs create dependency. We build independence. When you leave, you will have the systems, the understanding, and the identity to maintain results for the rest of your life. This is the last time you'll ever need to hire someone like us.

STRIVE TO BE BETTER
THAN YESTERDAY.

Not perfect. Not flawless. Just better. One decision, one rep, one day at a time. That's how legacies are built.

Your Move

YOUR KIDS ARE
STILL WATCHING.

The version of you that shows up as a capable, healthy, present father doesn't happen by accident. It happens because at some point, you decided enough was enough. That point can be right now.

APPLY NOW — TAKE OWNERSHIP →

⚠ Only 3 coaching spots available this month. Applications reviewed within 24 hours.

No obligation. Just an honest conversation about whether this is the right fit.