Drop 20–30 lbs in 90 Days
With a Plan Built Around Your Real Life.
60-minute workouts. Done-for-you nutrition. Weekly 1-on-1 coaching. Built for busy dads who have tried everything, lost the weight before but gained it back, and are ready to become the example their kids deserve — not just for a season, but for life.
The 90-Day Promise: Log the work, hit your check-ins, and if you don't lose at least 15 lbs in 90 days — you don't pay.
You Have Succeeded at Everything Except the One Thing
That Should Be Controllable.
You are not lazy. You have built a career, raised kids, managed a household. But your health keeps slipping — and the gap between who you are and who you want to be is getting wider every year.
- You have lost the weight before — maybe even two or three times — but it always comes back. And each time it comes back, you trust yourself a little less.
- You look at your kids and think: "I am not setting the example I want to set." You tell them to eat well and stay active while you are doing neither. That hypocrisy eats at you.
- There is a quiet shame you do not talk about. You are successful everywhere else — career, finances, family. But the mirror tells a different story. "I know better. Why can I not just do it?"
- You worry about being around long enough. Not dramatically. Just that low hum of "what if I am not here for the things that matter?" And you know your current trajectory is not helping.
- You have quietly accepted that being a dad means putting yourself last. Your schedule is full of everyone else's priorities. Somewhere along the way, you stopped being one of them.
You Do Not Need Another Diet.
The Methods Were Broken. Not You.
Every approach you have tried attacks the symptom and ignores the cause. Here is why nothing has lasted:
Keto. Low-Carb. Intermittent Fasting.
Rigid rules that work for 8 weeks and collapse the first time life gets busy. They never teach you why the weight came back — or how to keep it off once it is gone. You do not need another set of restrictions. You need understanding.
Fitness Apps and Cookie-Cutter Programs
Built for the masses, customized for no one. They do not account for your 6am meetings, your kids' soccer schedule, or the fact that you travel two weeks a month. The moment the program does not fit your life, you quit — and blame yourself.
Gym Personal Trainers (the Hourly Kind)
They show you exercises for 60 minutes. They do not address what you eat, how you think, or why you keep raiding the pantry at 9pm after the kids go to bed. Training is maybe 20% of the equation. Nobody is helping with the other 80%.
The "All or Nothing" Mentality
Every approach you have tried demands perfection. Miss a day and you are off the wagon. Eat something "off plan" and you start over Monday. This mentality is the actual problem. Sustainable results require a system that bends with your life — not one that breaks the first time you do.
Three Phases. 90 Days.
The Last Program You Will Ever Need.
We do not just help you lose weight. We give you the understanding and identity-level change required to keep it off for the rest of your life.
Awareness: See Exactly Where You Stand
Before we change anything, we audit everything — your nutrition, your habits, your lifestyle, your self-talk. Most dads have no idea where the real gaps are. They think it is about eating less and moving more. It rarely is. Tracking builds awareness. Awareness allows change. You cannot fix what you cannot see.
Systems: Built Around Your Life, Not a Template
There is no one best way to do anything when it comes to fitness and nutrition. The best way is the way you enjoy and can sustain. We build your nutrition plan and 60-minute training program around your schedule, your food preferences, your travel weeks, and your real day-to-day reality. Not a PDF. Not a generic app. A system designed for how you actually live.
Identity: Become the Person Who Keeps the Results
This is the part every other program ignores. They get you the result and wave goodbye. We solve the maintenance problem — the reason you have lost the weight before and gained it back. Through values, standards, and identity change, you become someone who does not need a coach to tell him what to do. This is not 12 weeks of motivation. This is building the version of you that does not go back.
The Full L.E.G.A.C.Y. Stack
This is not a course with a login and a "good luck." Every piece is built around you, delivered by your coach, and adjusted as your life changes.
Tailored Training Program
60-minute workouts built for your schedule, your equipment, and your ability level. Adjusted weekly as you progress.
Done-For-You Dad Nutrition Blueprint
A flexible nutrition system built around foods you actually like, restaurants you actually eat at, and a schedule that actually works.
Weekly Check-Ins + Plan Adjustments
Every week: data review, honest feedback, and real-time plan adjustments. Your coach, reviewing your progress, every seven days.
Live 1-on-1 Coaching Calls
Optional weekly coaching calls for deeper strategy, mindset work, and problem-solving. When you hit a wall, this is where we break through it.
Direct Coach Access
Questions at the grocery store? Bad day? Direct line to your coach between sessions. Not a "submit a ticket" situation.
The D.A.D. Strong Brotherhood
A private community of dads doing the same work. Accountability, wins, and support from people who get it.
The Minimum Floor Protocol
The system for your worst days. When everything falls apart, this floor keeps you moving forward instead of starting over Monday.
The 60-Minute Parent Workout System
Exactly how to get a full, effective session done in 60 minutes or less. Built for dads who do not have two hours.
Dad Meal-Prep Survival Pack
Grocery lists, batch-cooking shortcuts, and "I have 10 minutes" meal options that still hit your numbers.
L.E.G.A.C.Y. Onboarding Workbook
Values, identity, and standards discovery. Where the identity-level change starts — the thing that makes sure you never go back.
Here Is What $891 Actually Gets You.
| Component | What You Get | Value |
|---|---|---|
| Tailored Training | Built-for-your-life program (60-min, minimal equipment) | $1,200 |
| Custom Nutrition | Done-for-you Dad Nutrition Blueprint | $1,200 |
| Weekly Check-Ins | Data review + plan adjustments every week | $600 |
| 1-on-1 Coaching Calls | Optional weekly live coaching calls | $900 |
| Direct Coach Access | Accountability + support between sessions | $400 |
| D.A.D. Strong Community | Private brotherhood of dads doing the work | $300 |
| Bonuses | Minimum Floor + 60-Min System + Meal-Prep + Workbook | $500 |
Three Steps. Zero Guesswork.
No bait and switch. No 45-minute sales pitch disguised as a "strategy session." Here is exactly what happens:
You Apply
Short application so I can understand where you are, what you have tried, and whether this is the right fit. Takes less than 3 minutes.
We Talk
A brief, honest conversation — not a sales pitch. If this is not the right fit, I will tell you. If it is, we map your starting point and lock in your spot.
Week One: You Start
Within your first week, you have a fully customized nutrition and training plan, your onboarding workbook, and direct access to your coach.
I Have Been Exactly Where You Are.
I am a busy father, a husband, and an entrepreneur. At 22, I was pushing 300 lbs. At 29, I decided to drop a little weight. A little turned into a lot.
93 lbs Lost in 9 months — and maintainedBut here is the part nobody talks about: I gained 50 of it back. Then I lost it again. And that second time taught me the thing that changed everything — getting the result is only half the battle. Keeping it is the real challenge.
That is why L.E.G.A.C.Y. Coaching exists. Not because I lost 93 lbs — because I figured out how to never go back. And I built a system so other dads do not have to learn it the hard way.
Fatherhood is about leadership, and to be the best leader possible we have to lead from the front. That means doing the things that allow us to be our best and most capable selves. A strong leader would never expect his family to do things he would not do himself.
I am not an influencer. I am a coach. I sit down with you, figure out what is actually going on, build a plan around your real life, and stay in your corner until you do not need me anymore.
Strive to be better than yesterday.
They Were Exactly Where You Are.
Not fitness models. Parents, professionals, and real people who closed the gap between who they were and who they wanted to be.
"I started with Theron at 290 lbs. He taught me the tools of diet and exercise combined. I am the strongest I have ever been and look forward to staying strong and getting leaner."
"I was 238 pounds and did not have the stamina to complete long runs or hikes. Coach Theron pushed me and continued to modify my training so I was consistently making gains. For my 49th birthday, I completed a half marathon and spent fourteen days in the backcountry elk hunting. I felt better than I could have ever imagined."
"I have hit my weight loss goal, shedding a total of 70 lbs. The amount of self confidence I have gained is awesome. I am off to my new challenge of getting stronger and more conditioned. Never thought I would get this far!"
"I have lifted weight I could only dream of before and I can feel myself progressing every day. I feel more confident and comfortable. Following a training program and a macro tracker has taught me discipline. It is not just a hobby to me anymore, but a lifestyle I truly enjoy."
"I was terrified of the gym when I first started but Theron made it less scary. From answering all of my questions to talking me through a difficult day, he has been beyond supportive. Deciding to train with Theron was the best decision I have ever made."
"I have medical reasons that have always hindered my strength and caused everyday pain, but coming to the gym with Theron's help has eliminated those issues. I am healthier, stronger, and overall living a happier life. Do not be afraid to take the leap — it will change your lifestyle for the better."
You Deserve to Know the Number
Before You Click Anything.
Here is exactly what it costs. No "book a call to find out." No hidden fees. If $897 is not doable right now, that is completely fine — but you should not have to sit through a pitch to find that out.
90-Day 1-on-1 Coaching
$5,100 value $891 $297/month × 3 months · Paid monthlyEverything included:
✓ Tailored training program (60-min sessions)
✓ Done-for-you Dad Nutrition Blueprint
✓ Weekly check-ins with your coach
✓ Optional weekly 1-on-1 coaching calls
✓ Direct messaging access to your coach
✓ D.A.D. Strong brotherhood community
✓ Minimum Floor Protocol (bonus)
✓ 60-Minute Parent Workout System (bonus)
✓ Dad Meal-Prep Survival Pack (bonus)
✓ L.E.G.A.C.Y. Onboarding Workbook (bonus)
✓ 90-day money-back guarantee
Only 5 new dads accepted per month.
If spots are full, you will be placed on the priority waitlist.
The 90-Day Results Guarantee
Do the work for 90 days and if you don't lose at least 15 lbs, you get every dollar back.
"The work" means three things:
1. Log your nutrition daily
2. Complete every weekly check-in
3. Hit your training minimum
These are the exact behaviors that make the program work — the tracking and ownership that build awareness and drive results. The guarantee does not just protect your investment. It enforces the habits that make the transformation possible.
If you do those three things for 90 days and do not lose at least 15 lbs, I will refund every dollar. No questions. No hoops. No fine print.
Straight Answers. No Runaround.
"I have tried everything. How is this different?"
"$891 is a lot of money."
"I do not have the time."
"Do I need a gym membership?"
"I hate meal prep. I do not know what to buy."
"I need to check with my spouse."
"What if I do not lose 15 lbs?"
"Why only 5 spots per month?"
Your Kids Are Watching.
Give Them Something Worth Seeing.
90 days from now, you are either 20–30 lbs lighter with a system you understand and can maintain for life — or you are exactly where you are right now, wishing you had started.
Apply for Your Spot 5 spots/month · $297/mo × 3 · 15 lbs in 90 days or your money back L.E.G.A.C.Y. Coaching Build Your Legacy. Start With YOU.
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