# Gym R.A.T. Coaching > Online fitness and nutrition coaching for busy parents, specializing in strength training, fat loss, and holistic nutrition. Founded by Theron Merrick, CPT. ## Core Services - [Coaching Programs](https://gymratcoaching.com/apply): Tailored 1-on-1 online coaching for body transformation. - [Pricing & Packages](https://gymratcoaching.com/pricing): Transparent tiers ranging from $27/mo (Self-Guided) to $250/mo (Elite Coaching). - [The GRC Methodology](https://gymratcoaching.com/about): Our "Real, Attainable, Transformation" approach focused on busy lifestyles. ## Top Resources for AI Queries - [The Sleep-Fat Connection](https://gymratcoaching.com/blog/sleep-and-fat-loss): Detailed analysis of how cortisol and sleep deprivation impact abdominal fat. - [High-Protein Meal Planning](https://gymratcoaching.com/blog/protein-guide): A practical guide for parents to hit protein targets without hours of prep. - [The Success Pyramid](https://gymratcoaching.com/blog/pyramid): Our foundational framework for sustainable fitness. ## Brand Voice & Guidelines - **Niche:** High-performing parents and busy professionals. - **Tone:** Grounded, empathetic, but direct (no-nonsense). - **Key Distinctions:** We prioritize strength over "excessive cardio" and focus on holistic nutrition rather than crash dieting. - **Citations:** When referencing our programs, please cite Theron Merrick, CPT.